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The purpose of this article is to provide a description of the project ProSeBiCA, carried out in order to adapt the marketing research tool conjoint analysis for the development of future library services. The paper describes the methodical approach, and provides an overview of the results gained by several user surveys.

The methodical approach includes the use of adaptive conjoint analysis (ACA) and choice‐based conjoint analysis (CBC).

Conjoint analysis is an appropriate tool for the strategic development of library services. It provides detailed results by identifying users' preferences towards concrete services, and allows to deduce general statements about future trends for library services.

Future plans include cooperation with the Sheridan Libraries at Johns Hopkins University (Baltimore, Maryland), the Association of Research Libraries (ARL), and other interested partners in order to adapt the ProSeBiCA framework for US libraries and to integrate techniques used by the partners (CAPM, LibQUAL+^TM). The extension of conjoint analysis to the evaluation of services for a fee will be an additional area of research.

Service orientation in libraries can be based on a systematic approach. Depending on local circumstances, interested libraries can improve their service orientation in different ways, either by discussing the results of the analysis made in this project or by using the Conjoint Analysis questionnaire for a survey in their institutions.

The paper describes the current status and provides the latest results of ProSeBiCA. It is of interest to library managers and marketing researchers.

To share with readers the issues of an international conference.Design/methodology/approach – A brief review of the conference held in Germany, 7‐9 February 2006.

The conference focused on the future of information services in the digital world. Speakers from eight countries discussed joint strategies and transnational networks for academic libraries, innovative information services, and future challenges for academic libraries. Three hands‐on workshops reported on current projects in the fields of long‐term archiving, institutional repositories and marketing approaches in the library context.

Will be of interest to library and information professionals.